An eCRM (via Selligent) solution including:
- Selligent expert working with mainly with Digital teams as well as other teams to scope and plan out any campaigns.
- eCRM best practice with an Email Marketing focus to make sure all campaigns follow standards.
- Google Analytics management within any Email Marketing campaigns and Selligent (previously manually inputted into links).
- Oversee the work and campaigns of two eCRM Execs, making sure best practice is upheld and the best campaign is sent by providing recommendations.
- Deep linking management, testing out deep links, reporting and scoping required deep links.
- Automated campaign builds, starting from the planning process to testing, HTML email build advice and reporting.
- Project and campaign management, scoping in new ideas for email campaigns and managing the project from start to finish.
- Google Tag Manager and Selligent Web Tracking implementation and management.
- Partnership set up including agreeing details of project and NDA.